Private Investing Survey: Partnering with Millenial and GenZ Students to Learn

In early 2021, Linqto private investing commissioned an opinion survey project with a public university to better understand the scope and level of interest in private equity investing among various segments of an expanded customer base. Several demographics of interest included young professionals or GenZ-ers, as well as older individuals who may be involved with informal financial interest clubs, local business organizations, or other community associations.